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The influence of social media on organizational socialization
conference contributionposted on 2023-02-06, 02:22 authored by E S Gonzalez, Dorothy LeidnerDorothy Leidner, H Koch
The purpose of this study is to investigate how an internal social media tool impacts new hire socialization. Using an interpretive case study of a financial services company, this study finds that social media use helped the new hires experience social acceptance, role clarity, self-efficacy, and knowledge of organizational culture. The social media system provided both socialization affordances and constraints. Both social bonding and social struggle were observed to result from the social media use.