The ipad global embrace! Are we branding mobile learning?

Mobile computing is taking the educational institutions into a new era of instruction. Educational institutions globally are opting for new mobile devices to integrate, and it seems that the vast majority are integrating the iPad without even looking at other options, they are unintentionally branding mobile learning. We believe that mobile learning should not be branded, should not be restricted and should not be made device specific, operating system specific, controlled and brand specific. This paper is based on a global panel discussion entitled: Is this an iPad Revolution or Mobile Learning Revolution. Also this paper presents an argument as to why is the iPad dominating in education with a focus on the current iPad initiatives in the UAE, few possible assumptions on why educational institutions are opting for the iPad are discussed, and some suggested recommendations on what educational institutions should know before making the decision about this integration.