The multidimensionality of fit from a cause-related marketing perspective
conference contribution
posted on 2008-01-01, 00:00 authored by David Bednall, H Oppewal, Allison RingerAllison RingerThe multidimensionality of fit from a cause-related marketing perspective
History
Pagination
83 - 83Location
Vancouver, BCOpen access
- Yes
Start date
2008-06-12End date
2008-06-14Language
engNotes
This abstract is located on the 121st page in the attached pdf.Every reasonable effort has been made to ensure that permission has been obtained for items included in Deakin Research Online. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.auPublication classification
E3 Extract of paperCopyright notice
2008, University of British ColumbiaTitle of proceedings
INFORMS 2008 : Abstracts of the 30th Annual Marketing Science ConferenceUsage metrics
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