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The precursors of motivation and their implications for social marketing

conference contribution
posted on 2004-01-01, 00:00 authored by Wayne Binney, J Hall, Peter Oppenheim
The precursors of motivation and their implications for social marketing

History

Event

Australasian Nonprofit Marketing. Conference (1st: 2004: Canberra, A.C.T.)

Pagination

12 - 18

Publisher

Australian National University

Location

Canberra, A.C.T.

Place of publication

Canberra, A.C.T.

Start date

2004-09-23

End date

2004-09-24

ISBN-13

9780646439402

ISBN-10

0646439405

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2004, Australian National University

Editor/Contributor(s)

G Sullivan Mort

Title of proceedings

Nonprofit Marketing: Perspectives and Advances

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