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The professional identity of marketers and ethical-decision making : a conceptual framework

conference contribution
posted on 2011-01-01, 00:00 authored by Nicholas McclarenNicholas Mcclaren, Andrea VocinoAndrea Vocino, Stewart Adam
The professional identity of marketers and ethical-decision making : a conceptual framework

History

Location

Perth, W. A.

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2011, ANZMAC

Editor/Contributor(s)

M MacCarthy, D Sanders

Pagination

1 - 1

Start date

2011-11-28

End date

2011-11-30

ISBN-13

9780646563305

Title of proceedings

ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?

Event

Australia and New Zealand Marketing Academy. Conference (2011 : Perth, W. A.)

Publisher

Australia and New Zealand Marketing Academy

Place of publication

Perth, W. A.

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