The relationship between firm strategy and the use of market research
conference contribution
posted on 2004-01-01, 00:00 authored by David BednallThe relationship between firm strategy and the use of market research
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Location
Melbourne, Vic.Language
engPublication classification
L3 Extract of paper (minor conferences)Pagination
32 - 32Start date
2004-10-21End date
2004-10-22Title of proceedings
AMI 2004 : Winning strategies for your businessEvent
Australian Marketing Institute. Conference (2004 : Melbourne, Vic.)Publisher
Australian Marketing InstitutePlace of publication
[Melbourne, Vic.]Usage metrics
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