The role of individualism and collectivism in low involvement purchase decisions
Version 2 2024-06-17, 09:04
Version 1 2014-10-28, 10:26
conference contribution
posted on 2024-06-17, 09:04 authored by T Nayeem, R CasidyThe role of individualism and collectivism in low involvement purchase decisions
History
Pagination
1-7Location
Adelaide, SAOpen access
- Yes
Start date
2012-12-03End date
2012-12-05ISBN-13
9780646563305Language
engNotes
Article 293 in proceedingsPublication classification
E1.1 Full written paper - refereedCopyright notice
2012, The AuthorTitle of proceedings
ANZMAC 2012 : Proceedings of Australian & New Zealand Marketing Academy 2012Event
Australian & New Zealand Marketing Academy Conference (2012 : Adelaide, SA)Publisher
ANZMACPlace of publication
[Auckland, New Zealand]Publication URL
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