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The role of support mechanisms in the process of identity transition of HIV-positive people
conference contribution
posted on 2010-01-01, 00:00 authored by Y Tsarenko, Michael PolonskyMichael PolonskyThis study examines identity transit ion in HIV-positive people through their engagement with various support mechanisms. The findings demonstrate that identity transition is the result or how consumers rework, negotiate and transform their roles, actions, and cultural meanings through their consumption of sporting mechanisms.
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Event
American Marketing Association Summer Educators. Conference (2010 : Boston, Mass.)Pagination
530 - 537Publisher
American Marketing AssociationLocation
Boston, Mass.Place of publication
Chicago, Ill.Start date
2010-08-13End date
2010-08-16ISSN
0888-1839Language
engPublication classification
E1 Full written paper - refereedCopyright notice
2010, American Marketing AssociationEditor/Contributor(s)
E Iyer, R CoulterTitle of proceedings
AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21Usage metrics
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