posted on 2012-01-01, 00:00authored byAlvin LeeAlvin Lee, S Sadeque, R Mizerski, W Jolley
The article discusses a study which examined how different ways for delivering Electronic Gaming Machine (EGM) warnings affected the EGM use of regular gamblers. The gambling warnings used in the study are those considered for implementation in land-based casinos in countries like Australia. The warnings delivered via a pop-up window are designed to deter and reduce gambling.
History
Volume
v.22
Pagination
51-51
Location
Washington D.C
Start date
2012-07-23
End date
2012-07-25
Language
eng
Publication classification
EN.1 Other conference paper
Copyright notice
2012, AMA
Title of proceedings
Proceedings of the Marketing and Public Policy Conference; AMA 2012
Event
AMA Marketing and Public Policy Conference (2012: Washington, D.C.)
Publisher
American Marketing Association
Place of publication
Washington, D.C.
Series
Confluence of Marketing, Public Policy, and Social Justice: Changes, Challenges and Charges