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The unintended consequence of an EGM warning

conference contribution
posted on 2012-01-01, 00:00 authored by Alvin LeeAlvin Lee, S Sadeque, R Mizerski, W Jolley
The article discusses a study which examined how different ways for delivering Electronic Gaming Machine (EGM) warnings affected the EGM use of regular gamblers. The gambling warnings used in the study are those considered for implementation in land-based casinos in countries like Australia. The warnings delivered via a pop-up window are designed to deter and reduce gambling.

History

Event

AMA Marketing and Public Policy Conference (2012: Washington, D.C.)

Volume

v.22

Series

Confluence of Marketing, Public Policy, and Social Justice: Changes, Challenges and Charges

Pagination

51 - 51

Publisher

American Marketing Association

Location

Washington D.C

Place of publication

Washington, D.C.

Start date

2012-07-23

End date

2012-07-25

Language

eng

Publication classification

EN.1 Other conference paper

Copyright notice

2012, AMA

Title of proceedings

Proceedings of the Marketing and Public Policy Conference; AMA 2012

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