The use and abuse of online social network sites by Gen Y in the EU : Can marketing make a difference?
conference contribution
posted on 2009-01-01, 00:00 authored by A Hirst, David Bednall, M Ashwin, O IcozThe use and abuse of online social network sites by Gen Y in the EU : Can marketing make a difference?
History
Event
International Conference on Business, Management and Economics (5th : 2009 : Izmir, Turkey)Publisher
Yasar UniversityLocation
Izmir, TurkeyPlace of publication
Izmir, TurkeyStart date
2009-10-22End date
2009-10-24Language
engPublication classification
E1 Full written paper - refereedCopyright notice
2009, Yasar UniversityTitle of proceedings
ICBME 2009 : Proceedings of the 5th International Conference on Business, Management and EconomicsUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC