wood-useofcodesofethics-2002.pdf (1.22 MB)
The use of codes of ethics in the marketplace in corporate Australia : a longitudinal study
conference contribution
posted on 2002-01-01, 00:00 authored by Greg WoodGreg Wood, Michael CallaghanMichael CallaghanThe stock market crash of 1987 was a defining moment in Australian corporate life. As a nation, we became acutely aware of the ‘moral bankruptcy’ that had come to permeate our corporate world. The focus on business ethics or the lack of it, in corporate Australia in the late 1980s, prompted this research.
The research for this paper that was first conducted in 1995 and replicated in 2001 focussed on the top 500 companies in Australia. These companies were surveyed on a raft of issues, one of which was their use of their codes of ethics in the marketplace. This paper examines the data sets from 1995 and 2001 and concludes that many of Australia’s largest enterprises have recognised the need for business ethics. As perceived by them, they can and do use their codes of ethics in a positive manner in the marketplace and attribute benefits to this interaction.
The research for this paper that was first conducted in 1995 and replicated in 2001 focussed on the top 500 companies in Australia. These companies were surveyed on a raft of issues, one of which was their use of their codes of ethics in the marketplace. This paper examines the data sets from 1995 and 2001 and concludes that many of Australia’s largest enterprises have recognised the need for business ethics. As perceived by them, they can and do use their codes of ethics in a positive manner in the marketplace and attribute benefits to this interaction.
History
Title of proceedings
ANZMAC 2002 : conference proceedingsEvent
Australian and New Zealand Marketing Academy. Conference (2002 : Melbourne, Vic.)Pagination
121 - 127Publisher
Deakin UniversityLocation
Melbourne, VictoriaPlace of publication
Geelong, Vic.Start date
2002-12-02End date
2002-12-04ISBN-13
9780730025627ISBN-10
0730025624Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
E1 Full written paper - refereed; E Conference publicationCopyright notice
2002, ANZMACEditor/Contributor(s)
R Shaw, S Adam, H McDonaldUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC