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The virtual and the real: examining the impact of fantasy sport participation on overall sport consumption.

conference contribution
posted on 2009-01-01, 00:00 authored by Adam Karg, H McDonald
The virtual and the real: examining the impact of fantasy sport participation on overall sport consumption.

History

Event

Academy of Marketing. Conference (2009 : Leeds, England)

Publisher

Academy of Marketing

Location

Leeds, England

Place of publication

Argyll, Scotland

Start date

2009-07-06

End date

2009-07-09

Language

eng

Publication classification

E1 Full written paper - refereed

Title of proceedings

AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference

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