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Trademarking color : the role of survey evidence

conference contribution
posted on 2011-01-01, 00:00 authored by David Bednall, M Ashwin, A Hirst
Trademarking color : the role of survey evidence

History

Event

World Marketing Congress (15th : Reims, France)

Publisher

Academy of Marketing Science

Location

Reims, France

Place of publication

[Reims, France]

Start date

2011-07-20

End date

2011-07-23

ISSN

0889-3071

ISBN-10

0939783150

Language

eng

Notes

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Publication classification

E3 Extract of paper

Copyright notice

2011, Academy of Marketing Science

Title of proceedings

Proceedings of the 15th Biennial World Marketing Congress

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