Trademarking color : the role of survey evidence
conference contribution
posted on 2011-01-01, 00:00 authored by David Bednall, M Ashwin, A HirstTrademarking color : the role of survey evidence
History
Event
World Marketing Congress (15th : Reims, France)Publisher
Academy of Marketing ScienceLocation
Reims, FrancePlace of publication
[Reims, France]Start date
2011-07-20End date
2011-07-23ISSN
0889-3071ISBN-10
0939783150Language
engNotes
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E3 Extract of paperCopyright notice
2011, Academy of Marketing ScienceTitle of proceedings
Proceedings of the 15th Biennial World Marketing CongressUsage metrics
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