Trends in consumer segmentation
conference contribution
posted on 2007-01-01, 00:00 authored by B Higgs, Allison RingerAllison RingerThis paper reviews academic and practitioner literature to identify some of the emerging trends in consumer segmentation. Our review suggests that a number of specialised segmentations have recently emerged, each utilising different techniques, methodologies and data inputs relevant to their respective strategic intent.<br>
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Location
University of Otago, Dunedin, NZLanguage
engPublication classification
E1 Full written paper - refereedCopyright notice
2007Editor/Contributor(s)
M Thyne, K DeansStart date
2007-12-03End date
2007-12-05Title of proceedings
Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007Event
Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)Publisher
University of Otago, School of Business, Dept. of MarketingPlace of publication
Dunedin, N.Z.Usage metrics
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