This paper draws together themes from within the leisure, arts and other literature related to why people might not attend cultural institutions and identifies eight barriers: 1) Physical; 2) Personal Access; 3) Cost; 4) Time and Timing; 5) Product; 6) Personal Interest; 7) Socialisation/Understanding; and 8) Information. Many of these barriers appear to be interrelated and as such strategies to address non-visitation will most likely need to be complex to allow the full range of barriers to be addressed.
History
Pagination
1 - 7
Location
Olympic Park, Sydney, N.S.W.
Open access
Yes
Start date
2008-12-01
End date
2008-12-03
ISBN-13
9781863081443
ISBN-10
1863081445
Language
eng
Notes
Reproduced with the kind permission of the copyright owner.
Publication classification
E1 Full written paper - refereed
Copyright notice
2008, Promaco Conventions
Editor/Contributor(s)
D Spanjaard, S Denize, N Sharma
Title of proceedings
ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat