Attempts to increase public participation in heritage related activities have had mixed success. Tourism to heritage sites remains an overt activity that many engage in, but other heritage related activities, such as nominating objects for formal heritage listing, are much rarer. Through a series of qualitative research activities, we examine the public perceptions of what constitutes "heritage" and "heritage - related" behaviours, in order to examine barriers to greater involvement. The findings are that heritage is important to many people, particularly on a personal level. Although initially uncertain about the validity of their views, our respondents defined heritage broadly, believing it to encompass a wide range of objects, places and experiences. Most respondents were undertaking the type of heritage-related behaviours that heritage managers would encourage, however the respondents did not recognise them as being heritage-related. Barriers to greater involvement include this uncertainty over the definition of heritage and a lack of confidence in their ability to effectively recognise and protect heritage. In addition to feeling uncertain about the heritage significance of their own actions and beliefs, the respondents felt even more uncertain about prescribing things of "national heritage value". This uncertainty stifles discussion and action. The solution appears to lay in celebrations of both individual and national heritage, to foster discussions and understanding of communalities across different cultural groups within the nation.
History
Pagination
1 - 14
Location
Surrey, England
Open access
Yes
Start date
2007-07-03
End date
2007-07-06
ISBN-13
9781872058146
ISBN-10
1872058094
Language
eng
Notes
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Publication classification
E1 Full written paper - refereed; E Conference publication
Copyright notice
2007, Kingston Business School
Editor/Contributor(s)
F Dall'Olmo Riley, W Lomax, H Robinson
Title of proceedings
AM 2007 : Marketing theory into practice : 2007 Academy of Marketing Conference