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Understanding public involvement with Australian heritage : a qualitative study using repertory grid analysis

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conference contribution
posted on 2007-01-01, 00:00 authored by H McDonald
Attempts to increase public participation in heritage related activities have had mixed success. Tourism to heritage sites remains an overt activity that many engage in, but other heritage related activities, such as nominating objects for formal heritage listing, are much rarer. Through a series of qualitative research activities, we examine the public perceptions of what constitutes "heritage" and "heritage - related" behaviours, in order to examine barriers to greater involvement. The findings are that heritage is important to many people, particularly on a personal level. Although initially uncertain about the validity of their views, our respondents defined heritage broadly, believing it to encompass a wide range of objects, places and experiences. Most respondents were undertaking the type of heritage-related behaviours that heritage managers would encourage, however the respondents did not recognise them as being heritage-related. Barriers to greater involvement include this uncertainty over the definition of heritage and a lack of confidence in their ability to effectively recognise and protect heritage. In addition to feeling uncertain about the heritage significance of their own actions and beliefs, the respondents felt even more uncertain about prescribing things of "national heritage value". This uncertainty stifles discussion and action. The solution appears to lay in celebrations of both individual and national heritage, to foster discussions and understanding of communalities across different cultural groups within the nation.

History

Pagination

1 - 14

Location

Surrey, England

Open access

  • Yes

Start date

2007-07-03

End date

2007-07-06

ISBN-13

9781872058146

ISBN-10

1872058094

Language

eng

Notes

Every reasonable effort has been made to ensure that permission has been obtained for items included in Deakin Research Online. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au

Publication classification

E1 Full written paper - refereed; E Conference publication

Copyright notice

2007, Kingston Business School

Editor/Contributor(s)

F Dall'Olmo Riley, W Lomax, H Robinson

Title of proceedings

AM 2007 : Marketing theory into practice : 2007 Academy of Marketing Conference

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