scheepers-understandingtherole-2012.pdf (151.93 kB)
Understanding the role of social media monitoring in generating external intelligence
conference contribution
posted on 2012-01-01, 00:00 authored by Maral Mayeh, Rens ScheepersRens Scheepers, Michael ValosMichael ValosSocial media data are becoming increasingly critical for businesses to capture, analyse, and utilise in a timely manner. However, the unstructured and distributed nature and volume of this information makes the task of extracting useful and practical information challenging. Given the dynamic evolution of social media and social media monitoring, our current understanding of how social media monitoring can help organisations to create business value is inadequate. As a result, there is a need to study how organisations can (a) extract and analyse social media data related to their business (Sensing), and (b) utilise external intelligence gained from social media monitoring for specific business initiatives (Seizing). This study uses a qualitative approach with a multiple embedded case study design to understand the phenomenon of social media monitoring and its outcome for organisations. Anticipated contributions are presented.
History
Event
Australasian Conference on Information Systems (23rd : 2012 : Geelong, Victoria)Pagination
1 - 10Publisher
ACISLocation
Geelong, VictoriaPlace of publication
[Geelong, Vic.]Start date
2012-12-03End date
2012-12-05Language
engNotes
Reproduced with the kind permission of the copyright owner.Publication classification
E1 Full written paper - refereedCopyright notice
2012, The Authors/ACISEditor/Contributor(s)
J LampRelated work
DU:30049020Title of proceedings
ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012Usage metrics
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