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University students are not customers : when marketing goes awry!
University students are not customers : when marketing goes awry!
History
Event
Academy of Marketing Science. Conference (2004 : Vancouver, Canada)Publisher
Academy of Marketing ScienceLocation
Vancouver, CanadaPlace of publication
Miami, Fla.Start date
2004-05-26End date
2004-05-29ISBN-13
9780939783267ISBN-10
0939783266Language
engPublication classification
E1 Full written paper - refereedEditor/Contributor(s)
H SpottsTitle of proceedings
AMS 2004 : Developments in marketing scienceUsage metrics
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