Using the personal wellbeing index in Lao PDR : issues of equivalence

Lao PDR is one of the 50 countries included in the International Wellbeing Group study which uses Cummin's (2001) Personal Wellbeing Index (PWI) to draw cross-national comparisons of subjective wellbeing. Lau, Cummins & McPherson (2005) found a statistically significant difference in PWI scores between Australian & Hong Kong. They ask whether this is a real reflection of lower quality of life in Hong Kong or whether there exists a cultural response bias which predisposes the Hong Kong population to be less willing to admit to high levels of satisfaction in the seven domains of the index. If the difference reflects cultural response bias, what factors contribute to that bias & how common is this phenomenon in the countries of South-east Asia & IndoChina? The paper addresses these questions with particular attention to Lao PDR where responses to the PWI from both urban & rural populations suggest a similar reticence about expressing high levels of satisfaction. The paper explores the sources of resistance to reporting positive subjective wellbeing & what adaptations may be needed to the Index to allow for such bias.