Web publishing revisited-a case study of literary websites in Russia

The concept of web publishing has been widely discussed in IS research literature since the WWW emerged. The discussion in various publications often revolves around the issues of business success and profitability, web design, and effective content presentation. This paper is a study of one of the “unknown” segments of the Internet - a family of websites publishing literary works in the Russian language. We demonstrate that the innovative model adopted by site owners in building the relationships with the site customers, and the information technology selected for the sites can play a crucial role in the success of a web-based venture. Our analysis is based on the concepts of virtual community and socio-technical interaction. We discuss the  contribution of this case not only to the innovative use of the Web-based business models, but also to the new forms of literary life and national  culture. Some of the concepts, principles and practices, adopted on those sites may be of interest to the Internet developers and communities worldwide.