When Consumers Defend for Your Brand Online: Exploring Its Enablers, Style and Impact
conference contribution
posted on 2024-05-27, 02:33 authored by CH Au, DKW Chiu, Kris LawKris Law, KKW Ho Ho, CY ChouWhen Consumers Defend for Your Brand Online: Exploring Its Enablers, Style and Impact
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Pagination
1-1Location
Copenhagen, DenmarkStart date
2022-12-09End date
2022-12-14ISBN-13
9781713893615Language
engPublication classification
E3 Extract of paperTitle of proceedings
ICIS 2022 : Digitization for the Next Generation : Proceedings of the 43rd International Conference on Information SystemsEvent
International Conference on Information Systems. (43rd : 2022 : Copenhagen, Denmark)Publisher
Association for Information SystemsUsage metrics
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