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“Living the brand” : the evolution and conceptualization of a philosophy-driven strategy of building organizational brands through people
conference contribution
posted on 2010-01-01, 00:00 authored by Kelly Tian, M Zuniga“Living the brand” : the evolution and conceptualization of a philosophy-driven strategy of building organizational brands through people
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Event
Marketing Educator'€Ÿs Association. Conference (34th : 2010 : Seattle, Washington)Pagination
122 - 122Publisher
Marketing Educator's AssociationLocation
Seattle, Wash.Place of publication
[Seattle, Wash]Start date
2010-04-08End date
2010-04-10Language
engPublication classification
E3.1 Extract of paper; E Conference publicationCopyright notice
2010, Marketing Educators’ AssociationEditor/Contributor(s)
S Cadwallader, G BrodowskyTitle of proceedings
Proceedings of the 34th Marketing Educator'€Ÿs Association Conference : The Pinnacle of Marketing EducationUsage metrics
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