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'Old school' versus 'social media cool': Older advertising creatives' negotiation of professional identity in the digital economy

conference contribution
posted on 2019-01-01, 00:00 authored by Richie BarkerRichie Barker, Sven Brodmerkel
'Old school' versus 'social media cool': Older advertising creatives' negotiation of professional identity in the digital economy

History

Pagination

1-1

Location

Canberra, A.C.T.

Start date

2019-07-03

End date

2019-07-05

Language

eng

Research statement

This submission is a peer-reviewed abstract. The conference presentation, which discussed empirical research on the lived experience of older advertising creatives and perceptions of their digital media proficiency, was delivered at: Making Sense: Data, Publics, Storytelling, ANZCA, University of Canberra, Canberra, 3 – 5 July. Barker, R & Brodmerkel, S 2019, '"Old school" versus "social media cool": Older advertising creatives’ negotiation of professional identity in the digital economy ’, Making Sense: Data, Publics, Storytelling, ANZCA, University of Canberra, Canberra, 3 – 5 July.

Publication classification

E3.1 Extract of paper

Title of proceedings

ANZCA 2019 : Making Sense: Data, Publics, Storytelling : Proceedings of the 2019 Australian and New Zealand Communication Association Conference

Event

Australian and New Zealand Communication Association. Conference (2019 : Canberra, A.C.T.)

Publisher

Canberra University

Place of publication

Canberra, A.C.T.

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    Research Publications

    Categories

    Keywords

    Advertising creativityAgeismSocial mediaProfessional identity200101 Communication Studies4701 Communication and media studies

    Licence

    All Rights Reserved

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