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A model to identify consumers with high resistance to searching for information

Version 2 2024-06-03, 18:30
Version 1 2015-08-20, 15:58
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posted on 2024-06-03, 18:30 authored by AY Lee
A model to identify consumers with high resistance to searching for information

History

Material type

speech

Language

eng

Copyright notice

2011, Xi’An Jiaotong University

Extent

Keynote Speaker Speech

Publisher

Keynote Speaker at Building a Powerful Brand: Brand Equity Seminar Series, Xi’An Jiaotong University

Place of publication

Xi'An, China

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