Survey of market research managers' views about customer analytics

Data based on survey responses from an online questionnaire directed at market research managers in the US.

Using an online questionnaire 435 market research managers in the United States were surveyed about their views on using customer analytics to provide reliable customer information to gain market edge.

Using SPSS AMOS software, the resulting data identifies new trends in the business intelligence industry in transition and particularly the usage by market relations managers of customer analytics information.