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A model to identify consumers with high resistance to searching for information

educational resource
posted on 2011-11-03, 00:00 authored by A Y Lee
A model to identify consumers with high resistance to searching for information

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Publisher

Keynote Speaker at Building a Powerful Brand: Brand Equity Seminar Series, Xi’An Jiaotong University

Place of publication

Xi'An, China

Material type

speech

Language

eng

Copyright notice

2011, Xi’An Jiaotong University

Extent

Keynote Speaker Speech

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