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Iconic industry

posted on 2017-12-24, 00:00 authored by Mirjana LozanovskaMirjana Lozanovska, D Beynon, Cameron BishopCameron Bishop, Diego Fullaondo, Anne WilsonAnne Wilson
ICONIC INDUSTRY, the 2017 Exhibition of the #VacantGeelong project Opening on Wednesday 23rd August 2017 at the National Wool Museum (5.30pm, formalities at 6.00pm). ICONIC INDUSTRY is a major exhibition in the series of research productions of the #VacantGeelong project. It is at a pivotal point of the project's growth and capacity building. The #VacantGeelong project has established cross-faculty research, and gained external funding (CoGG and Creative Victoria). In 2017 it has established an industry partnership with the National Wool Museum with both cash and in-kind funding, and with the support of SEBE and the Arts and Education Faculty. Beginning with an exhibition of one Australian/international artist in 2016 the #VacantGeelong project has had immense community engagement in 2017 through its Open Studio programme in the North Geelong studio where the artists worked (Local Artistic Community engagement, and general Public with Past Ford workers (see SBS National News on Sunday May 28). In June 2017 the #Vacant Geelong Project took part in the London Festival of Architecture, where I also chaired a Roundtable Discussion held at the Patrick Heide Contemporary Art gallery. The ICONIC INDUSTRY Exhibition will be followed by a Symposium on Friday 22nd September; participants will include industry, business, politicians and professionals (planners and architects), as well as artists, art critics, art directors, in order to expand the scope of the project.

The National Wool Museum has recorded attendance at the Opening to be 160 persons and the overall ticketed attendance throughout the run of the Exhibition is 2,570 people. In addition to this 244 school children participated in the community engagement event within the exhibition. Deakin students engaged with the exhibition as part of their curriculum researching Geelong's history collaborating with Museum staff and the public .



National Wool Museum


Deakin University


Geelong, Vic.

Place of publication

Geelong, Vic.

Start date


End date





This research project is led by Dr Mirjana Lozanovska, and for this exhibition, David Beynon, Cameron Bishop, Diego Fullaondo, Mirjana and Annie Wilson each curated aspects of it. The space was re-designed by the architecture team with the overall curatorial direction (the five researchers) foregrounding their decisions. Cameron Bishop, with Annie Wilson, led in the development of artists works and their curation into the space. The researchers from Deakin University bring a multitude of skills from their discipline areas, architecture and the visual arts. With an interest in the historical, cultural and built aspects of place, Dr David Beynon, Dr Diego Fullaondo, Dr Anne Scott Wilson and Dr Cameron Bishop have worked across design, curation, writing, and project coordination to realise this aspect –Iconic Industry– of the project. They have called on their specific skills for certain elements of the project and gained knowledge in areas of practice they have not worked before. We acknowledge each other and the important role we played in getting to this point and look forward to the next stage of the project. This exhibition was generously supported by the National wool Museum, Creative Victoria, SEBE and Arts & Education Faculty at Deakin.

Research statement


Publication classification

JC2 Curated exhibition or event - Exhibition; J1 Major original creative work

Copyright notice

[2017, Mirjana Lozanovska et al]


Major exhibition of works by 6 artists commissioned and curated by VacantGeelong research team.


B Chocka, S Duyshart, A Shone, R Mihaljovski, M Kelly, A Hamilton