Not This or That
Not This or That
History
Location
Geelong Makers Hub, Centrepoint ArcadeStart date
2021-03-18End date
2021-03-25Language
engResearch statement
Background It is rare to see art that resembles clothing, and also rare to see art exhibited in shops. Art, retail spaces and dress scholarship are areas of practice and scholarship that do not often intersect. Research into consumerism by Sheth, Newman, and Gross (1991) suggest that values that inform retail consumers to purchase objects are it’s the functionality as well as its conditional, social, emotional and epistemic values. Contribution The 12 artefacts that make up this installation for Geelong Design Week, 2021 (4 photographs provided) were dress-art pieces, curated into a shop space. The images were created with, and depict my mix-media approach, including fibre-arts, printing, textiles and digital photography, explicitly showing a collaboration with nature, herstory and place. These dress-art pieces are unlike the functional qualities of interior objects or clothing, as these are sculptural textile pieces which sometimes suggest functionality (that they are wearable) when they are not. The works leave the viewer in an indeterminate or changing space, experiencing something between design and art that does not offer retail therapy. Significance Geelong Design Week is an annual global event recognising Geelong as Australia’s only UNESCO Creative City of Design. Artists and designers apply to exhibit through a competitive application process. My installation addressed the 2021 theme, unpredictable, by stretching the conventional consumer experiences of ‘clothes shopping’ in Geelong – a town which has a strong textile manufacturing and design history. The dress art pieces are sculptural and visual art pieces arranged in an exaggerated shop window display, enticing the retail consumer who experiences odd relationships between this space, art, design and function.Publication classification
JO1 Original Creative Works – Visual Art WorkScale
NTRO MinorExtent
12 artefactsRecognition, awards & prizes
This was accepted following a competitive application process to the Geelong City Council's Art and Culture Department, through Smarty Grants of Regional Victoria.Event
Geelong Design Week. Exhibition (2021 : Geelong, Vic.)Publisher
Geelong Design WeekPlace of publication
Geelong, Vic.Usage metrics
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