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Dream Big Creative Club
Dream Big Creative Club
History
Location
Melton, VictoriaStart date
2020-04-04End date
2020-04-04Language
engResearch statement
Background The Dream Big Festival was unable to hold in-person workshops and activities due to extended lockdowns in Victoria in 2020. The Festival team struggled to know how to engage with at risk children that would otherwise have attended the in-person workshops. They had ideas of running online creative workshops but struggled to encourage participants to attend. The idea of developing an online “Creative Club” and was pitched to the organisation to attempt to build a sense of belonging to a community of playful creativity. This concept attempts to answer the question “How might we encourage participation in online creative activities during periods of lockdown?” Contribution The project strategy followed a human-centred design methodology that identified being part of a “club" provides a sense of belonging, something that young people struggled with during extended periods of lockdown. It also identified that regular challenges provide a way to have ongoing connection to the audience. The research explores connections of colour, shape and simple language to portray a sense of a vibrant creative community that young people feel connected to in an inclusive and approachable manner. A new logo, website page template and social media post templates were created for the organisation. I was responsible for creative direction of the strategy and prototype development. Significance The campaign was launched in late 2020 through the Dream Big website and social media platforms. Attendance of the online workshops increased, and the organisation continues to use the brand for both in-person and online workshops and influenced the rebrand of the whole organisation.Publication classification
JO4 Original Creative Works – OtherScale
NTRO OtherEditor/Contributor(s)
Bates M, Boyd H, MCCORKELL AEvent
Dream Big. Festival (2020 : Melton, Victoria)Publisher
Dream Big FestivalPlace of publication
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