File(s) under permanent embargo
Human Virus
Human Virus
History
Location
Dankook University, Jukjeon Campus, South KoreaStart date
2022-05-20End date
2022-05-21Research statement
Background This project stems from the provocation, how might we brand a virus? addressed through the method of design activism. Design activism aims to shift the position of popular belief systems through the execution of design solutions. Through this methodology, I acknowledged the belief that a virus is seen to be something that invades the human cells or humanity in general. The project flipped this idea and branded the human as the virus in opposition to the virus as an invader to human cells. Contribution The research question of How might we brand humans as a virus? acknowledges a gap in understanding of how design activism affects contemporary branding and design philosophy. This gap means there is little knowledge about proven ways to design graphic representations of a virus. I sought to amend this gap by investigating ways to communicate the effects of a virus as opposed to the virus itself. The outcome was realised through developing typographic elements to communicate the central idea, working with intricate typography features, the baseline, x-height, descender and all formal parts of letters. Significance The significance of this work is my approach to flipping the idea on itself, alongside being competitively selected to present my results of this investigation at the 25th BDAK International Invitation Exhibition held in Seoul, Korea 2022. This is an extension to my research into design activism. Much of my practice explores the use of design as a tool to respond and aid in the prevention of trauma.Publication classification
JO2 Original Creative Works – Design/Architectural workScale
NTRO MinorEvent
BDAK - The 25th International Invitation ExhibitionPublisher
Brand Design Association of KoreaUsage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC