The Greater Good Project Branding

This project involved developing a design brief and design strategy using particpatory design strategies that involved the proposed audience in the process. From the developed design strategy a logo design was developed. The rollout of the brand is proposed for December 2018. This project falls under the umbrella of my research area being design to change the world as TGGP and its audience seeks to build a connected community that enables empowerment of individuals through a collective of knowledge sharing that improves lives