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WDO/UNWomen Generation Equality Design Challenge brand and logo development
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posted on 2021-04-16, 00:00 authored by Maria Kneebone-BatesWDO/UNWomen Generation Equality Design Challenge brand and logo development
History
Event
Generation Equality Asia Pacific Design Challenge Phases 1 & 2Publisher
World Design OrganisationLocation
OnlinePlace of publication
OnlineStart date
2020-08-10End date
2021-04-16Language
engResearch statement
Background A new brand name and logo was required to give meaning and structure to the behaviour change toolkit developed as part of both Phase 1 & Phase 2 of the WDO/UNWomen Generation Equality Design Challenge. The research explores authentic branding that translates across culture and language through investigating the question “how might we engage audiences and build trust through the use of simple translatable language to clearly communicate the benefit to stakeholders of domestic violence behaviour change programs?” Contribution The research identified that language, iconography and symbols are difficult to translate across language and culture and the importance of positive and inclusive naming to encourage engagement of both perpetrators and victims of domestic violence. Phase 1 branding reflected the concept of choice with the parent brand being “Choose 2” and the sub brand being “Your choice”. Throughout Phase 2 of the challenge, it was identified that the idea of choice was relevant but instead of relying on a designed toolkit providing choice, the choice would be for the community to develop their own toolkit that reflected what they needed to build a more equal society. Phase 2 brand name “Embrace Equality” represents the whole community embracing equality through transformative workshops to develop their own toolkit to reflect their desire for change. The logo designs are wordmarks to ensure clarity and ease of translation to other languages and the report design supports the brand and includes imagery representative of the pilot program. I was responsible for developing the brand concepts, workshopping and finalising proposed brand names, logo design and logo application for both phases. Significance The 3 logo designs were presented in design prototypes in both Phase 1 and Phase 2 reports to over 200 presentation attendees. The Embrace Equality concept and brand has been chosen for the intervention program to be piloted in Nepal.Publication classification
JO2 Original Creative Works – Design/Architectural workEditor/Contributor(s)
Maria Kneebone-BatesUsage metrics
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