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A 'Mobile' technology and waiting for the broadband 'horse trade'

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journal contribution
posted on 2006-01-01, 00:00 authored by Niranjala Weerakkody
Webcasting in Australia is currently the domain of national broadcasters, independent and community radio stations and the two leading football codes. This paper reports on the findings of a content analysis of 20 leading webcasters as to the content and genres they provide. In examining the factors affecting the 'slow' adoption of webcasting in Australia such as the absence ofa high speed broadband infrastructure, the paper analyses and how its various discourses were framed by the parties concerned, and how the clash of conflicting agendas shaped the negotiations between the main stakeholders, taking on the characteristics of a 'horse trade '. Thereafter, the paper critically examines how other technologies such as mobile phones and Pay TV has begun to take on webcasting, instead of waitingfor the major commercial broadcasters to do so or a new broadband network and a national broadband strategy to be implemented.

History

Journal

International journal of learning

Volume

13

Issue

8

Pagination

45 - 60

Publisher

Common Ground Publishing

Location

Altona, Vic.

ISSN

1447-9494

eISSN

1447-9540

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2006, Common Ground, Niranjala Weerakkody