A Stakeholder Perspective for Analyzing Marketing Relationships

journal contribution

posted on 2024-09-19, 22:58 authored by Michael PolonskyMichael Polonsky, Des Stefan W Schuppisser, Srikanth Beldona

A Stakeholder Perspective for Analyzing Marketing Relationships

History

Journal

Journal of Market-Focused Management

Volume

5

Pagination

109-126

ISSN

1382-3019

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

2

Publisher

Springer Science and Business Media LLC

Publication URL

http://dx.doi.org/10.1023/a:1014091926179

Usage metrics

Categories

Keywords

Uncategorised value

Licence

All Rights Reserved

Exports