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A big data analytics method for tourist behaviour analysis
journal contribution
posted on 2017-09-01, 00:00 authored by S J Miah, Quan VuQuan Vu, J Gammack, M McGrathBig data generated across social media sites have created numerous opportunities for bringing more insights to decision-makers. Few studies on big data analytics, however, have demonstrated the support for strategic decision-making. Moreover, a formal method for analysing social media-generated big data for decision support is yet to be developed, particularly in the tourism sector. Using a design science research approach, this study aims to design and evaluate a ‘big data analytics’ method to support strategic decision-making in tourism destination management. Using geotagged photos uploaded by tourists to the photo-sharing social media site, Flickr, the applicability of the method in assisting destination management organisations to analyse and predict tourist behavioural patterns at specific destinations is shown, using Melbourne, Australia, as a representative case. Utility was confirmed using both another destination and directly with stakeholder audiences. The developed artefact demonstrates a method for analysing unstructured big data to enhance strategic decision making within a real problem domain. The proposed method is generic, and its applicability to other big data streams is discussed.
History
Journal
Information and managementVolume
54Issue
6Pagination
771 - 785Publisher
ElsevierLocation
Amsterdam, The NetherlandsPublisher DOI
ISSN
0378-7206Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2016, Elsevier B.V.Usage metrics
Keywords
Tourism destination managementTourist behaviourBig dataPredictive analyticsStrategic decision supportScience & TechnologySocial SciencesTechnologyComputer Science, Information SystemsInformation Science & Library ScienceManagementComputer ScienceBusiness & EconomicsUSER-GENERATED CONTENTSOCIAL MEDIA DATAMOVEMENT PATTERNSSCIENCE RESEARCHDESIGN SCIENCEDESTINATIONIMAGESYSTEMInformation Systems
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