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A comparison of online and postal data collection methods in marketing research

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journal contribution
posted on 2003-01-01, 00:00 authored by H McDonald, Stewart Adam
A comparison of online and postal data collection methods in marketing research

History

Journal

Marketing intelligence & planning

Volume

21

Issue

2

Pagination

85 - 95

Publisher

Emerald Group Publishing Limited

Location

Bradford, West Yorkshire, England

ISSN

0263-4503

eISSN

1758-8049

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2003, Emerald Group Publishing Limited

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