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A comparison of online and postal data collection methods in marketing research

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Version 1 2014-10-27, 16:29
journal contribution
posted on 2024-09-19, 23:36 authored by H McDonald, S Adam
A comparison of online and postal data collection methods in marketing research

History

Journal

Marketing intelligence & planning

Volume

21

Pagination

85-95

Location

Bradford, West Yorkshire, England

Open access

  • Yes

ISSN

0263-4503

eISSN

1758-8049

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2003, Emerald Group Publishing Limited

Issue

2

Publisher

Emerald Group Publishing Limited

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