A comparison of the marketing capabilities of SME websites in Australian and U.S. domains

Adam, S; Featherstone, M; Day, K

A comparison of the marketing capabilities of SME websites in Australian and U.S. domains

https://hdl.handle.net/10536/DRO/DU:30062962
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journal contribution

posted on 2024-06-17, 09:17 authored by S Adam, M Featherstone, K Day

A comparison of the marketing capabilities of SME websites in Australian and U.S. domains

History

Location

Jacksonville, Florida

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2014, Academic and Business Research Institute

Journal

Journal of technology research

Volume

5

Pagination

1-20

ISSN

1941-3416

eISSN

2327-5359

Publisher

Academic and Business Research Institute

Publication URL

http://www.aabri.com/jtr.html

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Keywords

Web marketing electronic marketing digital marketing investment 150599 Marketing not elsewhere classified 910403 Marketing

A comparison of the marketing capabilities of SME websites in Australian and U.S. domains

History

Location

Language

Publication classification

Copyright notice

Journal

Volume

Pagination

ISSN

eISSN

Publisher

Publication URL

Usage metrics

Categories

Keywords

Licence

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