A comparison of web use in marketing by local government in the United States and Australia

journal contribution

posted on 2007-07-01, 00:00 authored by Stewart Adam, M Featherstone

A comparison of web use in marketing by local government in the United States and Australia

History

Journal

Journal of database marketing & customer strategy management

Volume

14

Issue

4

Pagination

297 - 310

Publisher

Palgrave Macmillan Ltd

Location

London, England

ISSN

1741-2439

eISSN

1741-2447

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2007, Palgrave Macmillan

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Keywords

marketing readiness of websites indicator online marketing communication online marketing channels online relationship management local government county government

Licence

All Rights Reserved

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