A contrast analysis of online hotel web service purchasers and browsers

journal contribution

posted on 2009-01-01, 00:00 authored by Jia Rong, Gang LiGang Li, R Law

A contrast analysis of online hotel web service purchasers and browsers

History

Journal

International journal of hospitality management

Volume

28

Pagination

466 - 478

Location

Oxford, England

ISSN

0278-4319

eISSN

1873-4693

Language

eng

Publication classification

C1 Refereed article in a scholarly journal; C Journal article

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Categories

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Keywords

Social Sciences Hospitality, Leisure, Sport & Tourism Social Sciences - Other Topics Market segmentation Contrast analysis Hotel website Hong Kong MARKET-SEGMENTATION MAP

Licence

All Rights Reserved

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