A simulation approach is described for the spatial allocation of crops across a region in order to maximise total revenue. The model uses inputs from GIS-based land suitability analysis to provide data on yields for a range of commodities, where the land suitability for the crops can be determined by either biophysical models or multi-criteria analysis. The objective of the study was to gain some indication of the magnitude of improvement possible in revenue, based on the convergence results for the optimisation (subject to estimated production quantities and market prices). The basic structure of the model allows for scaling up to larger problems with additional inputs and finer cell resolution. The software produces a visualisation of crop spatial allocation across the region and is compatible with statistical uncertainty analysis. The results of model simulations revealed a significant increase in revenue is possible using this approach and, when projected over the full region, suggests the possibility of significant economic benefits.