A discursive approach to entrepreneurial marketing : integrating academic and practice theory

journal contribution

posted on 2010-01-01, 00:00 authored by A Maritz, Howard Frederick, Michael ValosMichael Valos

A discursive approach to entrepreneurial marketing : integrating academic and practice theory

History

Journal

Small enterprise research

Volume

17

Issue

1

Season

2009 - 2010

Pagination

74 - 86

Publisher

eContent Management Pty Ltd.

Location

Waikato, New Zealand

ISSN

1321-5906

eISSN

1175-0979

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2010, eContent Management Pty Ltd.

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Categories

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Keywords

Social Sciences Business Business & Economics Entrepreneurial marketing entrepreneurs academic and practice theory

Licence

All Rights Reserved

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