A general theory of tourism consumption systems: a conceptual framework and an empirical exploration

A tourism consumption system (TCS) is defined as the set
of related travel thoughts, decisions, and behaviors by a discretionary
traveler prior to, during, and following a trip. The
central proposition of a theory of TCS is that the thoughts,
decisions, and behaviors regarding one activity influence the
thoughts, decisions, and behaviors for a number of other activities.
Using exit interview travel data and quick clustering
analysis, this article empirically examines seven basic TCS
propositions pertaining to decisions made once the destination
has been selected. The findings support and extend the
basic propositions specifically indicating clear patterns in
the behaviors of visitors to Prince Edward Island, Canada.
The authors conclude by recommending that this approach is
useful for tourism marketers and practitioners in general.
Suggestions are provided for analyzing TCS to increase the
effectiveness of tourism marketing strategies.