A model of cause-related marketing for profit-driven and non-profit organizations

Svensson, G; Wood, G

A model of cause-related marketing for profit-driven and non-profit organizations

journal contribution

posted on 2024-09-19, 23:49 authored by G Svensson, G Wood

A model of cause-related marketing for profit-driven and non-profit organizations

History

Journal

European business review

Volume

23

Pagination

203-214

Location

Bingley, England

ISSN

0955-534X

eISSN

1758-7107

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2011, Emerald Group Publishing

Issue

2

Publisher

Emerald Group Publishing

Usage metrics

Keywords

Cause marketing Partnership Non-profit organizations Organizations 150399 Business and Management not elsewhere classified 910403 Marketing

A model of cause-related marketing for profit-driven and non-profit organizations

History

Journal

Volume

Pagination

Location

ISSN

eISSN

Language

Notes

Publication classification

Copyright notice

Issue

Publisher

Usage metrics

Categories

Keywords

Licence

Exports