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A multi-channel advertising budget allocation using reinforcement learning and an improved differential evolution algorithm

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posted on 2024-08-21, 04:31 authored by M Li, J Zhang, Roohallah Alizadehsani, P Plawiak
A multi-channel advertising budget allocation using reinforcement learning and an improved differential evolution algorithm

History

Journal

IEEE Access

Volume

12

Pagination

100559-100580

Location

Piscataway, N.J.

Publisher DOI

Open access

  • Yes

ISSN

2169-3536

eISSN

2169-3536

Language

en

Publication classification

C1 Refereed article in a scholarly journal

Issue

99

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

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    Research Publications

    Categories

    Keywords

    Behavioral and Social ScienceTechnology

    Licence

    CC BY-NC-ND 4.0

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