Deakin University
Browse

File(s) under permanent embargo

A practitioner's report on the interactive effects of socio-demographic barriers to travel

journal contribution
posted on 2008-12-01, 00:00 authored by Uraiporn Kattiyapornpong, K Miller
Researchers have viewed constraints as a subset of reasons for not engaging in a particular behavior. This study investigates the impact of two-way interactions between age, income, and life stage (forming groups of more and less constrained respondents) on dependent variables comprising intentions held by Australian residents to travel intrastate, interstate or overseas for a vacation. A representative sample of 49,105 Australian respondents is utilized. Binary logistic regression is used to profile respondents who intend to take a domestic or an overseas holiday of more than three days duration. This paper finds that the interactions between the constraint variables of age, income and life stage are important in explaining travel preferences. Constraint groups are then formed by combining the important constraint variables. There are significant levels of vacation travel by even the most constrained groups as well as significant amounts of non-travel by the least constrained sectors of our society. Marketing insights and recommendations are provided for the most constrained travel group and the least constrained travel group.

History

Journal

Journal of vacation marketing

Volume

14

Issue

4

Pagination

357 - 371

Publisher

SAGE Publications Ltd

Location

London, England

ISSN

1356-7667

eISSN

1479-1870

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC