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A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon generation Y

journal contribution
posted on 2010-01-01, 00:00 authored by A Hirst, M Ashwin, David Bednall, O Icoz, M Bjorling
A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon generation Y

History

Journal

Journal of retail marketing management research

Volume

2

Issue

2

Pagination

1 - 11

Publisher

University of Hertfordshire Business School, Dept. of Marketing & Enterprise

Location

Hatfield, England

ISSN

1752-6191

eISSN

1752-6183

Language

eng

Notes

Reproduced with the kind permission of the copyright owner

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2009, University of Hertfordshire Business School

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