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A sophistic rhetorical approach to public relations

journal contribution
posted on 2013-01-01, 00:00 authored by Stephen Mackey
This article introduces a thesis that understanding rhetoric properly will lead to the best way of understanding public relations properly. It acknowledges but then critiques Robert Heath’s advocacy of the rhetorical paradigm. It also acknowledges the more critical contributions to the rhetorical theory of public relations of Jacquie L’Etang, Øyvind Ihlen, Andrej Skerlap and Lee Edwards. However in declining to favour the approaches of any of these authors it argues that no writers have so far revealed the true significance of a proper application of the notion ‘rhetoric’ to the field of public relations. The claim will be that if the true relevance of the fields of public relations and rhetoric to each other is fully recognised the stature of public relations would be raised to a considerable extent beyond current thinking.

History

Journal

PRism

Volume

10

Issue

1

Season

10th Anniversary Issue 2013

Pagination

1 - 14

Publisher

Bond University

Location

Robina, Qld.

ISSN

1448-4404

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

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