A stakeholder theory approach to designing environmental marketing strategy

journal contribution

posted on 1995-01-01, 00:00 authored by Michael PolonskyMichael Polonsky

A stakeholder theory approach to designing environmental marketing strategy

History

Journal

Journal of business & industrial marketing

Volume

10

Pagination

29-46

Location

Bingley, Eng.

Publisher DOI

https://doi.org/10.1108/08858629510096201

ISSN

0885-8624

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

1995, MCB University Press

Issue

3

Publisher

Emerald Group Publishing

Usage metrics

Categories

Keywords

Department of Marketing

Licence

All Rights Reserved

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