A study of KOL effectiveness on brand image of skincare products

journal contribution

posted on 2024-06-05, 03:05 authored by L Xiong, V Cho, Kris LawKris Law, L Lam

A study of KOL effectiveness on brand image of skincare products

History

Journal

Enterprise Information Systems

Volume

15

Pagination

1483-1500

Location

London, Eng.

ISSN

1751-7575

eISSN

1751-7583

Language

English

Author URL

http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000648175800001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a045e4b2bb1f2b747c68c720ec8913b7

Notes

In Press

Publication classification

C1 Refereed article in a scholarly journal

Issue

10

Publisher

TAYLOR & FRANCIS LTD

Usage metrics

Categories

Keywords

Science & Technology Technology Computer Science, Information Systems Computer Science KOL effectiveness brand image consciousness social influence skincare CELEBRITY ENDORSEMENT AWARENESS 4609 Information systems 3503 Business systems in context

Licence

All Rights Reserved

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