Ad lib: When customers create the ad

journal contribution

posted on 2008-06-01, 00:00 authored by Pierre Berthon, Leyland Pitt, Colin Campbell

Ad lib: When customers create the ad

History

Journal

CALIFORNIA MANAGEMENT REVIEW

Volume

50

Pagination

6-30

ISSN

0008-1256

eISSN

2162-8564

Language

English

Author URL

https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000258636100001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a045e4b2bb1f2b747c68c720ec8913b7

Issue

4

Publisher

SAGE PUBLICATIONS INC

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Categories

Keywords

Social Sciences Business Management Business & Economics WORD-OF-MOUTH CREATIVITY

Licence

All Rights Reserved

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